The Leadership approach of Chinese Entrepreneurs in Africa: A Case Study of TECNO

The definition of leadership, as popularly conceived, comes from the West. In Chinese culture, term ‘leadership’ is mainly reflected in ‘Confucian culture’. Based on analysis African market enterprise ‘TRANSSION’ and its subsidiary TECNO, this article examines entrepreneurial leadership basis Confucian culture. This discusses differences context traditional culture vis a Western approaches. It argues that success multinationals lies unique oriental wisdom combines modern ideas with continuous improvement upgrade corporate practice. Through an activities TECNO company’s engagement societies where it operates, paper sheds light multinational companies different contexts outcomes their activities.